THE KEY TO BETTER TARGETING IN B2B

Creating a B2B customer persona is essential to developing a successful marketing and sales strategy. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. What Is a B2B Customer Persona?A B2B customer persona is a semi-fictional representation of your ideal business client based on real d

Whether it’s a startup or a large corporation, nearly every business relies on services that support efficiency. Understanding the types and value of business services can help you make better decisions. Understanding Business ServicesBusiness services refer to support functions offered by individuals or firms to help other companies reach their